Most salespeople go wrong by writing emails that are too long, too self-centered, and that provide little or no value to the recipient. They have their own priorities and pain points. : more active, healthy and connected), Apple rightly keeps the top billing for its classic design. ), this email uses the classic sales technique of presenting a well-known problem scenario, and then offering to solve it – or at least to make life a lot easier for those time-poor, overworked students! You’ve nothing to lose and everything to gain! Introduce urgency – encourage an immediate decision. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pocket (Opens in new window), How to Write Sales Emails That Get Responses, How to personalize your outreach at scale, How to Write a Follow-up Email After No Response, 8 Subject Lines That Will Get That Networking Email Opened, 14 Sales Follow-up Email Templates to Steal for Your Next Cold Email Campaign, Meeting Request Email Templates + Subject Lines, 15 Cold Email Templates To Generate More Leads, 12 Best Sales Apps for Salespeople in 2021, 15 Top Sales Podcasts Every Salesperson Should Listen To in 2021, How to Upsell: 8 Upselling Techniques for Salespeople, How To Leverage Sales Roleplay to Train Your Sales Teams, Everything You Need to Know About Being an Account Executive, Awareness: Outline the situation or problem, Comprehension: Explain how it affects your prospect, and how you have the solution, Conviction: Create a desire for the solution you’re offering, Apathetic: Aware of you, but disinterested, Thinking: Potentially interested in what you have to say, Hurting: In desperate need of a solution that you can offer, Research individuals and personalize the first sentence. Take a moment to reflect on these 7 expertly-crafted promotional email examples and consider how you could adopt – and adapt – their techniques to your benefit…, https://reallygoodemails.com/industry/ecommerce/apple-watch-series-4-is-here/. If you like a particular campaign, you can easily recreate your own version in OptinMonster. When personalizing, do your research in batches. Dear Mr. Spencer, We are happy to announce 25% discount … Free and premium plans. Although they sound basically the same, there are a few distinctions between a sales letter and a sales promotion letter. This demonstrates that not only are there several mutual connections and commonalities between the two organizations, but that she has done plenty of research ahead of the email. No doubt the email copy played a part, but so did the industry, the product, the price point, the location, and dozens of other factors. Here are sales promotion ideas just for CPAs, financial services, and more! Want to create fantastic promotional emails for your customers, but need some inspiration to get started, or back on track to even better engagement? AIDA is a classic technique that works, and should be part of every salesperson’s arsenal. , it’s easy to see why Chime has used these as a foundation to shout loud and proud about its features and benefits from. Here’s how to take advantage of this principle in your cold emails: Hi {{Name}}, One of our clients, GrowthScore, used Mailshake to send its latest e-book to prospects. Sales promotions examples just for gyms, fitness studios, even yoga… Save … Hi {{Name}}, You’re spending too long on cold outreach. By combining website popups with email marketing, you can ensure your offers reach the right users at the right time. This is a really good promotional email! By sample | November 15, 2010. Your sales email's body copy should convey value by connecting your business to your prospect. Bath and Body Works sales promotion email has bright colors, pretty pictures, and bold text. Here’s the difference this practice can make: Hi {{name}}, Mailshake makes it easy for you to scale and automate your email outreach. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? Rex Bibertson shared a few tips with me in a recent video call. Template: Hey Alex, I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month. if you want to ensure your different customer groups only receive relevant content, at the right time. Every time you write a cold email, you should have a clear target action in mind. Rex spends two hours at a time on LinkedIn picking out key facts about his prospects. The offer line can also be a great place to provide evidence and social proof in the form of statistics, case studies, and exclusive content. The power of sales promotions lies in accompanied incentives. {{signature}}. This simply is a great retail promotional email. Short, sweet and subtle can be a killer combination for effective promotional email wording. That's a lot of effort for little reward. With Mailshake, you can personalize your emails in bulk with powerful mail merge features, schedule follow-up emails that are paused or triggered based on whether a a recipient opens an email, clicks a link, or replies, and reply to leads straight from your Mailshake dashboard with Lead Catcher. Video marketing is a very powerful promotional tool to have in your arsenal –. And anyone still entertaining the misconception that email marketing is ‘old school’ or irrelevant should wake up and smell the proverbial coffee! While time-limited offers (think ‘today only’ or a counting down clock timer) are a great way of introducing urgency, Grammarly gets the message across through the context of the scenario it sets – for students the prospect of approaching assignments does that job nicely. 3. It also plays cleverly on one of modern life’s most sobering fears – losing those treasured files and photos that we forgot to backup – but in a comfortable and non-threatening way. Sharing content also makes the follow-up easy since you can ask for their thoughts on the content previously shared. Best, John Doe, Why It Works: Getting permission is intriguing because nobody else does it. Just follow our instructions for creating your first campaign, then customize at will! Rex doesn’t believe there’s any “perfect” email length. You might not have heard of us, but we help people like you craft personalized emails faster. If you’re looking for some inspiration for your next campaign, here are seven money-making sales promotion … {{Your name}}. Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes. No sales rep should expect to simply paste a template into a blank email, swap in their prospect’s name, hit “send,” and expect to see results. Warm regards, Jane Doe. And what degree of editing do they require for best results? You wish you could do more, faster. Copypasta never works. To, Mr. Jack Mike, General Manager, ABC Ltd. Tokyo . The ACCA formula is a great tool for this, because it’s super actionable. Why It Works: Sending relevant content from your blog, industry research firms, or even just book recommendations can go a long way towards building rapport and capitalizing on the principle of reciprocity. Higher response rates. Sometimes, when determining the type of follow up sales email … You can customize it to fit your needs as well as transform it into an announcement speech to give at a team meeting. Ensure your emails are easy to skim to ensure recipients don’t switch off. Some of the most effective emails involve special offers – things like free trials and big discounts. If attractive pricing is one of your key weapons, use it like IKEA. Everything on display here is relevant and serves to reinforce its ‘raison d’être’ – selling attractive, practical and affordable furniture and homewares at affordable prices. Figure out what your product can do for that category of customer, and reference it in your emails. Problem solved! Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? Highlight a pain point and do your best to personalize it to their situation simultaneously. Maybe you noticed one of the key themes running through the examples we’ve shared here…? If you can tackle at least one of them, then that’s one barrier to conversion out the way. The following employee promotion announcement sample can be sent as a letter, email or memo. I can prove it – all I need is a five-minute phone call. Here at Mailigen telling stories through email is our business, and we do it rather well… so indulge us momentarily in a brief example of our own! While it’s tempting to try and prompt a sale through each email, focus on building and maintaining a trusting relationship with your customers. Internal Promotion Announcement Sample. Sales Hub Sales CRM software. Why It Works: People inherently want to be helpful, so asking for some direction can be an easy win. But just how do you promote a product in an email? Hello Shawn, I’m almost certain your roof got slammed by that hail storm over the weekend. Would it be okay for me to reach out next week to share those ideas with you? That’s why thousands of salespeople are using Mailshake to personalize cold emails at scale. I’m available for a 10-minute chat next Tuesday at 4 PM. {{3rd Party Success}} Should I ask Dan to stop by your office and take a look at your roof as well? Therefore, email templates are the lingua franca of the modern SDR. An effective sales promotion … When you have a simple message, keep your content simple. It’s also hard to understate the damage a bad mobile experience can inflict, so it’s imperative you invest in a mobile-friendly email marketing platform like, 7 Product Launch Campaign Emails To Get Your Product Sales Off The Ground, Welcome email series: why you need it and how to do it right, 7 of The Best Promotional Email Examples You Can Learn From, Brand Story Guide: From an Impersonal Company to a Brand with Story, How To Write Apology Email For Sending Wrong Email. Would you be interested in chatting about them over coffee next week? You’ve got to be interesting enough to get recipients’ attention, convincing enough to hold that attention long enough to get them to read your entire pitch, and thoughtful enough to come across like you have their best interests in mind. If you make promises, always deliver on them. Hungry for more inspiration to get started with your next email marketing promotional campaigns? © 2010-2020 Mailigen. Need to arm yourself with some great up-to-date stats that emphasize the positive impact and value of a solid email marketing campaign to your business? How often do customers demonstrate interest, maybe even complete a form, but only get painstakingly close to making a purchase? Five Sales Email Templates to Get … Finally, he links to a demo he has made “for you,” showing that he’s gone the extra mile and has put work into this relationship before it has even begun. Highlight the problem your email – and product – solves. Most sales emails don’t need to be hyper-personalized. Remember, the greatest results will come from trying out different templates, keeping what works, ditching what doesn’t, and continually tweaking until you’ve developed the perfect sales email template for your business. It might sound too good to be true, but why not see for yourself? Cameron Hughes. Why? It saves you time. Transparent and honest, this serves to build and maintain its customers trust. With well-written promotional emails… Hi {{name}}, We’re Mailshake, and we supercharge cold email outreach. And you’ve got to do all that in a handful of sentences. He then switches into problem solving mode: noting that the prospect has moved companies and become a sales leader, which gives him scope to identify a common pain point among people in this position, and offer up a solution. Hey Casey, I noticed you and I are both members of the Green Movement on LinkedIn, and that you just opened a new office in Austin. A marketing email is a method of marketing strategy where a business sends a commercial message, typically to a group of people using a formal email. Maybe you noticed one of the key themes running through the examples we’ve shared here…? Would you mind pointing me toward the right person and the best way to reach them? This sets out what the company can offer and shows that its people are passionate about that they do, instantly developing rapport and trust. Same goal, same information. Our clients are achieving cold email response rates of 72%. We want to introduce the most popular of these, like coupons, gift cards, discounts or free products. It’s not easy to do – but it works. Should you ditch the templates altogether? Jane joined the company five years ago and has advanced through progressively more responsible positions in both the Advertising and Sales … Use a comprehensive email builder. It’s also hard to understate the damage a bad mobile experience can inflict, so it’s imperative you invest in a mobile-friendly email marketing platform like Mailigen. Why It Works: A sales email template that highlights a mutual connection can help lower the recipient’s guard more quickly than normal, and possibly win you credibility right off the bat. This Christmas email from IKEA FAMILY is, like most of its offerings, well-designed and easy on the eye. https://reallygoodemails.com/promotional/promotion/you-can-still-get-it-in-time-for-christmas/. It just won’t work. It explains how the {{pain point}} originated and how the top performers in {{their industry or profession}} have overcome it. If you’re interested in discussing this more, would you be open to a short call on Wednesday at 10 AM? All rights reserved. Writing effective sales prospecting email templates takes serious practice. He thought it might be mutually beneficial for us to connect since I recently helped [happy customer] improve their {{goal related metric}} by implementing our {{service, software, etc.}}. When starting out, you’re at the very beginning of the relationship-building process, you’re educating and informing, showing your value to your prospective customers. According to recent studies: 49% of customers said they would like to receive promotional emails from their favorite retails brands on a weekly basis ().Nearly 80% of retail professionals indicate that email marketing is one of the greatest drivers of customer acquisition and retention ().For every $1 you spend on email marketing… Emails are here to stay, and while statistics inevitably vary the agreed email marketing ROI seems to be somewhere around a whopping 4,000% ROI, or $40 for every $1 spent. Email marketing is one of the most effective ways to grow your business. Nor does it ask for a demo or a meeting. You might be thinking, “how do I promote my business through email”, but when you have a straightforward idea to deliver and time is of the essence – for you and your readers – it pays to stick firmly to the “KISS” principle (Keep It Simple, Stupid!). Let’s start the ball rolling with this email sales promotion … Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. Templates are best used for repeatable messages. ACCA stands for: Hi {{name}}, For every 100 cold emails you send, you’ll only get one reply. These days it’s much more likely that online retail customers will be interacting with your emails and website from a smartphone or tablet than a desktop. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? When effectiveness ratings for customer testimonials could be as high as 89%. Given that up to 50% of your customer base could be inactive, and that it costs significantly more to acquire a new customer than it does to keep an existing one, customer retention is no joke. Body Copy. Combining the usual stunning visuals with a clear ‘buy’ call to action button and a subject line that focuses on the holy grail of benefits (a better you: more active, healthy and connected), Apple rightly keeps the top billing for its classic design. Having signed up for a 30-day free trial, a personal, friendly salutation and introduction from Co-founder and CEO Janis sets the tone. When this template works as it should, you’ll also have somewhat of an internal referral when you do send that second email. Sure, you’ll almost always want to keep it as brief as possible, but that doesn’t necessarily mean it has to be fewer than 100 words (or any other arbitrary amount). With the appropriate infrastructure, you can customize each of them to fit a concept of sales promotion … Don’t take those articles saying, “This Email Template Drove $1M in Net New Sales in Three Months” at face value. Email subject: Congratulations to [employee’s name and department] Greetings [Hi, Good Morning, etc.] Take a moment to reflect on these 7 expertly-crafted, and consider how you could adopt – and adapt – their techniques to your benefit…, If removing distractions and clutter from around your Call To Action button yields better results –, and according to vwo.com Open Mile increased its homepage traffic by a staggering 232% by doing just that. The first step to creating an effective email marketing campaign is to use the best email … A marketing email involves using email to … IKEA doesn’t like to waste its customers’ time or overload them with information. Absolutely not; but using them requires a little more effort on your part. Let me know if you’re free for a call tomorrow at {{give 2 possible times}} so we can discuss this further. Free and premium plans. , build rapport with your customers and build towards that first sale. Time to make some more sales! Sounds good, right? {{signature}}. Much like the countless meme formats on Twitter, there’s nothing wrong with taking a winning format and iterating on it. Why It Works: Pre-call discovery can work wonders for building rapport. The other half boils down to making the email brief and to the point, jam-packing it with value, and ending it in a way that provokes action. Templates are great. Naturally, the majority of those emails get dismissed or marked as spam the moment they arrive in the inbox. 1. Problem solved! Rex most commonly uses templates for highly repeatable messages – things like meeting follow-ups. Our software lets you send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard. Instead, you’ve provided proof of said relationship, and the email itself comes off more like a partnership than a sales pitch. Now imagine achieving 10X the responses in half the time. Thank you in advance for your help. A sales promotion is a tried and true way to ramp up your sales, acquire new customers, and take advantage of seasonal opportunities. Whether you’re a small non-profit or a multinational juggernaut, presenting yourself as competent and professional is key to building and maintaining that all-important trust. When you consider that, roughly speaking, 30% of people buy to gain something but 70% buy to solve a problem. Used the “ Friend of a Welcoming video from Mailigen ’ s not easy to do all in. Template email because it ’ s basically hard-coded into us to demand closure usually do enough research to it. 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